Account Executive


  • Play major role in creation of communications plans and goals, including development of key messages as well as tactical and strategic elements;

  • Demonstrate the ability to write, edit and proofread to create high quality internal and external, channel-appropriate communications content 

  • Understand the role of his/her clients', possessing the ability to develop key messages and write short- and long-form content in their tone of voice

  • Proven ability to lead and manage multiple small or medium-sized projects simultaneously 

  • Contributes to, and in some cases, oversees client correspondence and account management (e.g., daily updates, activity reports, etc.) 

  • Possess strong media relations and industry knowledge, with an ability to cite relevant outlets and reporters and share insights with the wider team. This includes (though not limited to): 

  • Fosters lasting relationships with reporters, producers, and bloggers on a local as well as national level.

  • Earn consistent earned media coverage both locally, nationally and in trades by demonstrating a persistence and willingness to find the right reporter and develop customize pitches that generate interest.

  • Assist with media monitoring for client placements while also sharing larger trends where clients may be fit for the coverage.

  • Take on writing projects, owning projects such as pitch plans and media alerts, as well as press release development, and press kit contents.

  • Responsible for crafting client-facing status updates, gathering feedback from team members and compiling thoughtful updates for clients and internal teams.

  • Develop and execute influencer marketing strategies and creative campaigns

  • Identify and build relationships with prominent influencers and thought leaders

  • Begin to take on a larger leadership role within accounts, making sure your voice is heard by the client on recurring calls and meetings.

  • Developing ideas and initial plans for clients and having a strong voice in team brainstorms by sharing thoughts, insights and ways to help client’s PR and marketing efforts.

  • Participate in and contribute to new business sales pitches 

  • Share thoughts on how to better the agency, including recommendations on educational opportunities, new tools to add to the team, and cultural activities.

  • Foster a positive attitude, helping to create a constructive work environment.

  • Understand and exemplify agency vision and values

What you have:

  • Two years of public relations experience preferably in an agency environment

  • Organized and detail-oriented; able to multitask various responsibilities and projects

  • Proactive and self-motivated; anticipate upcoming client projects and deliverables

  • Ability to think critically and demonstrate good judgment

  • Excellent interpersonal and verbal skills; professional phone and email communications

  • Innate desire to provide excellent service to clients

  • Excellent writing skills

  • Collaborative and team-oriented with a sense of urgency and curiosity

  • A strong work ethic and dedication to consistently provide quality work to his/her team and clients Research, outline, write, edit and proofread materials, including media and influencer pitches, press releases and online content  

  • Strong interpersonal skills with the capability of interacting with clients and partner agency team members professionally with an eye towards building and maintaining strong relationships 

  • Ability to perform well under pressure and be a team player 

If you're interested in applying, please email us with your resume and a cover letter (or top 10 list on why you're made for Spool!) to: and please include the position title you're applying for. We'll be in touch!