Artisan Kettle

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Within the struggling baking aisle, there is a growing space for organic baking chocolates, which motivated a chocolate manufacturer to launch a new consumer brand with our help.

Our approach was to focus on marketing efforts to ultimately support and drive grocery distribution efforts. Through this lens we conducted trade and national media outreach along with influencer partnerships, ultimately with the goal of showing grocery buyers the consumer demand for this brand existed where their stores were.

PR focused primarily on trade outreach with intent to grow the presence of Artisan Kettle Organic Chocolate with retailer decision makers in an effort of helping the brand reach its distribution goals. In total, over 35 media placements (including original coverage and republication of articles) were secured and a combined 69 million impressions were reached within trade and business outlets.