Baby Einstein

In 2018, we worked with Baby Einstein to re-position the brand and promote its passion for the curious, a departure from previous brand equity which was tethered to promoting high IQ.

 

Here's what we did. 

NYC Media tour 

National Media Survey

Trade Media Outreach

Holiday Product Promotion

Through our PR efforts, we secured 898 media placements with 167,139,098 impressions and 95% of coverage was positive in tonality. Beyond the metrics, we were able to promote the importance of curiosity and its role as part of Baby Einstein’s mission and vision. We also leveraged new products and partnerships to help tell the larger brand story and encourage consumers to build loyalty to the Baby Einstein brand and its portfolio.