(aka Spool's Blog)

July 11, 2019

When was the last time you took out a piece of paper and wrote a letter to someone?  I mean the old- fashioned pen pal or paragraph message with a postmark  --- maybe to your aunt on the east coast or a cherished college roommate.

It goes without saying that the i...

June 27, 2019

Let’s rewind a bit to figure out how I went from wasting everyone’s time and money—most, unfortunately, my own—to finally stepping into what I believe to be my passion and my purpose. 

I spent almost 2 years at the University of Missouri “studying” Psychology. Let’s be...

June 14, 2019

The unofficial start of summer, Memorial Weekend, is also the official start of the mad avalanche of social occasions around the end of school year and the start of the summer. It's not only a busy time in general (see the fact that I'm writing this more than a week la...

May 14, 2019

As a researcher and planner, I rely heavily on data to determine whom to target and what to say to them. Teams rely on me to provide actionable insights on culture, consumers and the categories they shop. The Internet of Things means millions of data points are now at...

May 9, 2019

If you’re a working parent (or know a working parent), you may have seen a New York Times article shared in the past week or so titled, “Women Did Everything Right. Then Work Got Greedy.” The gist of the article is that even as women are more prepared than ever, they’r...

As a child, I wrote poems, stories, and songs; I even won a songwriting contest in high-school.  I like to think that those creative inclinations lead me to advertising. When I started in the creative department at the Leo Burnett Company I was excited about the prospe...

March 19, 2019

My LinkedIn news feed has been littered the past few months with articles espousing the benefits and drawbacks of working from home. Some of the articles I’ve clicked on feature people who love it and swear it makes them more productive. Some of the articles focus on c...

December 12, 2018

As Spool gets ready to celebrate our first holiday season as a new agency, we take stock in all that we have. And we are full of joy and gratitude. Truly.

We are grateful for our team, for our clients, for our health, our friendships and for the exciting future ahead. I...

November 21, 2018

Before I head home for the holiday, preparing to cook for 16 (my first time cooking a turkey, gulp!) I wanted to send a quick note of gratitude. That word is used a lot and I think it’s lost some of the meaning behind it, but in this case, when I say I’m grateful, here...

November 20, 2018

Mary Anne has been working with Spool’s CEO, Catherine, for years in a number of capacities, and she has been an instrumental team member for our Baby Einstein client. Mary Anne is a PR pro and Spool is lucky to have her part of our team and a PR and communications spe...

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