THE

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(aka Spool's Blog)

August 14, 2020

New business is the lifeblood of agencies. New clients or organic growth from existing clients both contribute to increasing revenue, providing new opportunities for staff, expanding expertise and building reputations. The competitive environment has become fierce due...

July 20, 2020

Spool was founded on the belief that the world doesn’t need *another* agency, but it does need a new type of agency. Spool is a cohort of industry-proven strategists, creatives, brand builders and communicators who want to do awesome work and find new ways to get there...

December 12, 2018

As Spool gets ready to celebrate our first holiday season as a new agency, we take stock in all that we have. And we are full of joy and gratitude. Truly.

We are grateful for our team, for our clients, for our health, our friendships and for the exciting future ahead. I...

November 14, 2018

Sura joined Spool in October as an SVP of branding and marketing; she's been an awesome addition to the team out of the gate. Here's more about Sura!

Spool: What's one piece of advice that has helped your career (that you want to pass along to others)?

Sura: Um, three pi...

September 27, 2018

This is part of our ongoing Voices of Spool blog series, where we ask our team to share their voices and experiences. In this post, Carrie, our ECD, writes about why she's with Spool and what brought her over from a previous agency life. 

Recently I joined a collective...

September 5, 2018

originally published on PRWeek 

CHICAGO: Former MSLGroup consumer practice leader Catherine Merritt has launched her own firm known as Spool.

Merritt left the Publicis Groupe agency two years ago to start her own consultancy, but she realized she needed help as demand gr...

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Our Recent Posts

Be Bold. Be Open. And Try New Approaches.

August 14, 2020

How a "Reimagined" Agency Supports its People. All of them.

July 20, 2020

A Note From a College Senior to Brands: There is an Opportunity to Help Replicate Big Moments We’re Missing

May 7, 2020

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