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(aka Spool's Blog)
Our Recent Posts
Three Things I’ve Learned at Spool
Spool Turns Three: Reflections from CEO, Catherine Merritt
Spool News: Investment in Silicon Road Ventures $31 Million Fund
Gratitude in a year of pain
As I type, we’re 10 days away from kicking 2020 to the curb, and while I can’t wait to welcome in the New Year, I’d be remiss if I didn’t...
Be Bold. Be Open. And Try New Approaches.
New business is the lifeblood of agencies. New clients or organic growth from existing clients both contribute to increasing revenue,...
How a "Reimagined" Agency Supports its People. All of them.
Spool was founded on the belief that the world doesn’t need *another* agency, but it does need a new type of agency. Spool is a cohort of...
The Day the Music Died
As a child, I wrote poems, stories, and songs; I even won a songwriting contest in high-school. I like to think that those creative...
We didn't get around to printing or mailing cards this year, so we wrote a Happy Holidays post i
As Spool gets ready to celebrate our first holiday season as a new agency, we take stock in all that we have. And we are full of joy and...
Spool Spotlight: Meet Sura Lennon
Sura joined Spool in October as an SVP of branding and marketing; she's been an awesome addition to the team out of the gate. Here's more...
Voices of Spool: We Are Making the Culture
This is part of our ongoing Voices of Spool blog series, where we ask our team to share their voices and experiences. In this post,...
Former MSLGroup Consumer Leader Catherine Merritt Launches Agency; Known as Spool, the firm is based
originally published on PRWeek CHICAGO: Former MSLGroup consumer practice leader Catherine Merritt has launched her own firm known as...