Getting into the Store: A Guide for Digitally Native Vertical Brands
Digitally native vertical brands make online shopping irresistibly easy. Their focus on customer experience and customization have raised the bar for all retail channels – online and offline. Increased competition though is driving up customer acquisition costs, adversely impacting lifetime customer value and making it harder for DNVBs to profitably grow. As a result, DNVBs are exploring physical retail options. Their online expertise however doesn’t necessarily translate to offline situations. If your brand is contemplating physical retail, consider the following tips, tools and strategies for success.