A new cannabis brand entered a crowded category with the intent to focus solely on health and wellness while building brand equity and elevating the industry
Our approach was to focus on mainstream innovation awards, national media outreach and influencer engagement.
Within two months of dosist's launch, we secured Time Magazine to include it as part of its annual top inventions. The momentum carried on with top inclusion in Fast Company, Real Simple, Forbes as well as a partnership including goop and other lifestyle brands that spoke to the same consumer. Today, less than three years later, dosist is deemed one of the most credible, lauded and trusted brands in the even more saturated space than when it was founded.