Influencer Manager (SAE - SAS Equivilent)

Responsibilities and Functions:

  • Develop and execute influencer marketing strategies to support brand goals for array of clients and account teams, and achieve success against relevant KPI’s

  • Develop creative channel and content strategies, based on best practices, channel insights, and a native understanding of popular platforms

  • Take the lead on program executions, helping our integrated teams understand the value of and way to incorporate influencers/talent into campaigns

  • Keep a pulse on what’s being talked about by media, consumers and influencers – and make recommendations that will drive earned conversation

  • Serve as day-to-day influencer contact for clients and influencers; managing deadlines, content reviews, contracts and on the fly requests

  • Operate as a key member of the team, driving daily actionable results through social content, influencer and consumer engagement or outreach

  • Contribute to digital program results reporting and strategy optimizations

  • Develop and deliver client presentations and POVs related to digital activations and programs

  • Quickly spot opportunities and new industry trends, glean insights, and brainstorm action plans driving results

  • Manage, mentor, and coach junior staff with potential to directly oversee 2-3 individuals

How You Work:

  • You like to jump in and thrive in a fast-paced, collaborative environment that pivots with the speed and volatility of culture

  • Hand-raisers, only! This role relies on those who step forward and proactively move projects and innovations along—not waiting for someone to tell you what the next steps are, but contributing assertively

  • We don’t like a burnout culture, but we do get sh*t done! You’ll need to work well under pressure, remaining focused, positive, and professional

  • Have a passion for uncovering the latest cultural meme or popular style to fuel big ideas

  • Nimble is key! Highly adaptable and ability to shift priorities in real-time to meet client needs

  • Energetic, with a deep knowledge of the social, influencer and digital marketing landscape

  • Detail oriented and organized – ability to run more than one program at a time and stay on task

What You Have:

  • Bachelor’s degree with 5+ years’ experience in digital, advertising, or PR with a deep understanding of influencer marketing, relationship building, and publicity

  • Proven skills to build brand-level influencer strategies from scratch and translate them with complete digital fluency

  • Experience identifying robust influencer lists, developing and managing relationships with influencers and using measurement tools

  • Experience creating and planning campaigns across social channels such as Facebook, Snapchat, Twitter, Instagram and LinkedIn; preferred experience on TikTok and Twitch

  • Excellent verbal, written, presentation and problem-solving skills

  • New innovative thinking, providing recommendations and opportunities for clients to engage with influencers and consumers in unique ways

  • Bonus points if you have a background in pitching media and understand what it takes to drive headlines

If you're interested in applying, please email us with your resume and a cover letter (or top 10 list on why you're made for Spool!) to: and please include the position title you're applying for. We'll be in touch!