Nicole Friedman has spent 15 years in the marketing and strategy space at the intersection of digital, innovation and experience design.
Her background includes a range of functions such as market research, business and market analysis, segmentation, brand architecture, product positioning, digital and content strategy, analytics, and communications and media planning.
Friedman’s work has touched a broad set of industries and companies ranging from established brands to start-ups. Specific industries include CPG (Coca-Cola, SC Johnson), healthcare and pharmaceutical (Cardinal Health, Takeda, Syneron and Candela, Tivity Health), B2B (Grant Thornton), home decor (Cora Home).
Friedman holds a BBA from Emory University and an MBA from the Kellogg School of Management at Northwestern University majoring in Analytical Consulting, Decision Science, Entrepreneurship and Innovation, and Marketing. She has written for Forbes.com on the topic of high performance teams.
She lives in Chicago with her husband, son and dog Chelsea.