(aka Spool's Blog)

November 13, 2019

Congrats to Andy for this well deserved recognition! We're proud to call you our client but even more so, our friend. 

Andy Rosenband expected professional soccer to be his life's passion. Instead, it's manufacturing.

The Chicago Heights native spent seven years as a for...

September 5, 2019

Megan The Stallion told me to have a hot girl summer, so I did. By definition, a hot girl summer is being unapologetically yourself, feeling confident in who you are, having fun, and looking good while doing it. I would say that I unabashedly took that challenge and pr...

August 15, 2019

The more years I have under my belt, the more I contemplate and strive to hone what defines me. The way I want to be remembered – whether it be a brief encounter with a stranger or how I teach and impact my two boys. There was a time (hello 20-something self) when I wa...

August 1, 2019

9 times out of 10 when you see me with my headphones in I’m listening to a podcast. (Random tangent: I absolutely hate when I have my headphones in and unknown people try to talk to me. I usually just smile and nod, having no idea what the person has said. I’m pretty s...

July 18, 2019

Last month I attended Social Media Week 2019 in Los Angeles. This was my first ever professional conference, and I was so excited to go! Ask anyone in the office and they'll tell you the week before heading out west I would regularly gush about what talks I wanted to s...

July 11, 2019

When was the last time you took out a piece of paper and wrote a letter to someone?  I mean the old- fashioned pen pal or paragraph message with a postmark  --- maybe to your aunt on the east coast or a cherished college roommate.

It goes without saying that the i...

June 27, 2019

Let’s rewind a bit to figure out how I went from wasting everyone’s time and money—most, unfortunately, my own—to finally stepping into what I believe to be my passion and my purpose. 

I spent almost 2 years at the University of Missouri “studying” Psychology. Let’s be...

June 14, 2019

The unofficial start of summer, Memorial Weekend, is also the official start of the mad avalanche of social occasions around the end of school year and the start of the summer. It's not only a busy time in general (see the fact that I'm writing this more than a week la...

May 14, 2019

As a researcher and planner, I rely heavily on data to determine whom to target and what to say to them. Teams rely on me to provide actionable insights on culture, consumers and the categories they shop. The Internet of Things means millions of data points are now at...

May 9, 2019

If you’re a working parent (or know a working parent), you may have seen a New York Times article shared in the past week or so titled, “Women Did Everything Right. Then Work Got Greedy.” The gist of the article is that even as women are more prepared than ever, they’r...

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Our Recent Posts

Crain's Chicago Business 2019 40 Under 40: Andy Rosenband, CEO of MORGAN Li

November 13, 2019

Thank You Hot Girl Summer

September 5, 2019

Overcoming the New Mom Identity Crisis

August 15, 2019

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