THE

STORIES

WE THREAD

(aka Spool's Blog)

August 14, 2020

New business is the lifeblood of agencies. New clients or organic growth from existing clients both contribute to increasing revenue, providing new opportunities for staff, expanding expertise and building reputations. The competitive environment has become fierce due...

July 20, 2020

Spool was founded on the belief that the world doesn’t need *another* agency, but it does need a new type of agency. Spool is a cohort of industry-proven strategists, creatives, brand builders and communicators who want to do awesome work and find new ways to get there...

May 7, 2020

On April 6, I received an email notifying me that I would not be returning to Northwestern University to conclude my senior year. I would never walk along the Lakefill as an undergrad again, learn in University Hall or study in Deering Library. Similar to many students...

March 20, 2020

With more of us working from home, a lot of people are finding themselves in their pajamas on a Tuesday answering work emails. This may sound like a boon to some, while others may find it isolating - and a little creepy. Regardless, if you’re lucky enough to have the c...

February 6, 2020

When I first logged into my new Spool email address, I had over 2,000 unread messages. As someone who never has more than 5 unread at a time, I felt it necessary to make one of my first tasks as the newest Spool intern to unclog the inbox. Most of the messages could be...

January 7, 2020

All is too much. 
 

About a year ago I had twins, a boy and a girl. “Instant family!” is what I still can’t believe people said. There’s a lot of real niche social content about twin parenting. Google “the double football” if you’re curious. But no matter if you’re a tw...

November 27, 2019

As Thanksgiving quickly approaches I assume most people are getting their stretchy pants ready, making a list of what they’re thankful for, and deciding whether or not Black Friday deals are actually worth the possibility of being trampled. Here are Spool we’re excitin...

November 13, 2019

Congrats to Andy for this well deserved recognition! We're proud to call you our client but even more so, our friend. 

Andy Rosenband expected professional soccer to be his life's passion. Instead, it's manufacturing.

The Chicago Heights native spent seven years as a for...

September 5, 2019

Megan The Stallion told me to have a hot girl summer, so I did. By definition, a hot girl summer is being unapologetically yourself, feeling confident in who you are, having fun, and looking good while doing it. I would say that I unabashedly took that challenge and pr...

August 15, 2019

The more years I have under my belt, the more I contemplate and strive to hone what defines me. The way I want to be remembered – whether it be a brief encounter with a stranger or how I teach and impact my two boys. There was a time (hello 20-something self) when I wa...

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Our Recent Posts

Be Bold. Be Open. And Try New Approaches.

August 14, 2020

How a "Reimagined" Agency Supports its People. All of them.

July 20, 2020

A Note From a College Senior to Brands: There is an Opportunity to Help Replicate Big Moments We’re Missing

May 7, 2020

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