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January 7, 2020

All is too much. 
 

About a year ago I had twins, a boy and a girl. “Instant family!” is what I still can’t believe people said. There’s a lot of real niche social content about twin parenting. Google “the double football” if you’re curious. But no matter if you’re a tw...

November 27, 2019

As Thanksgiving quickly approaches I assume most people are getting their stretchy pants ready, making a list of what they’re thankful for, and deciding whether or not Black Friday deals are actually worth the possibility of being trampled. Here are Spool we’re excitin...

November 13, 2019

Congrats to Andy for this well deserved recognition! We're proud to call you our client but even more so, our friend. 

Andy Rosenband expected professional soccer to be his life's passion. Instead, it's manufacturing.

The Chicago Heights native spent seven years as a for...

September 5, 2019

Megan The Stallion told me to have a hot girl summer, so I did. By definition, a hot girl summer is being unapologetically yourself, feeling confident in who you are, having fun, and looking good while doing it. I would say that I unabashedly took that challenge and pr...

August 15, 2019

The more years I have under my belt, the more I contemplate and strive to hone what defines me. The way I want to be remembered – whether it be a brief encounter with a stranger or how I teach and impact my two boys. There was a time (hello 20-something self) when I wa...

August 1, 2019

9 times out of 10 when you see me with my headphones in I’m listening to a podcast. (Random tangent: I absolutely hate when I have my headphones in and unknown people try to talk to me. I usually just smile and nod, having no idea what the person has said. I’m pretty s...

July 18, 2019

Last month I attended Social Media Week 2019 in Los Angeles. This was my first ever professional conference, and I was so excited to go! Ask anyone in the office and they'll tell you the week before heading out west I would regularly gush about what talks I wanted to s...

July 11, 2019

When was the last time you took out a piece of paper and wrote a letter to someone?  I mean the old- fashioned pen pal or paragraph message with a postmark  --- maybe to your aunt on the east coast or a cherished college roommate.


It goes without saying that the i...

June 27, 2019

Let’s rewind a bit to figure out how I went from wasting everyone’s time and money—most, unfortunately, my own—to finally stepping into what I believe to be my passion and my purpose. 

I spent almost 2 years at the University of Missouri “studying” Psychology. Let’s be...

June 14, 2019

The unofficial start of summer, Memorial Weekend, is also the official start of the mad avalanche of social occasions around the end of school year and the start of the summer. It's not only a busy time in general (see the fact that I'm writing this more than a week la...

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Our Recent Posts

I Don’t Want It All

January 7, 2020

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November 27, 2019

Crain's Chicago Business 2019 40 Under 40: Andy Rosenband, CEO of MORGAN Li

November 13, 2019

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