We're excited to share another Level-Up(date)! Please join us in celebrating Ashley Black on her well-deserved promotion to Senior Art Director. Ashley has made her mark through bold creative vision, thoughtful collaboration, and a drive to keep pushing how we show up for our clients and each other. A creative force to be reckoned with, Ashley brings curiosity and intention to everything she touches. LFG. ✨

We’re so excited to welcome Aaron Wendel to Spool as our newest Senior Account Executive! Aaron brings a seriously stacked background across sports, lifestyle, and consumer brands. From driving earned media to executing events and running influencer strategies, he’s a true jack-of-all-trades, and we can’t wait to see the impact he’ll make for our clients and agency. Welcome to the team, Aaron 👏

Today is a very special day: it's a Jody-versary! We’re so grateful for Jody and everything she does behind the scenes as Partner, People and Operations to keep our agency running smoothly. We truly couldn’t do it without her. Here’s to three incredible years (and many more)!🥂🎉 WHAT IS YOUR FAVORITE SPOOL MEMORY? "It's so hard to pick just one! Many of my favorite memories revolve around food, like Chippy Dip Day when we all brought in different (and mostly homemade) spicy,

As part of our Summer Internship program, we invited all applicants to join an AMA with some of Spool's past interns (now full-time employees). We heard insightful questions from the attendees and enjoyed some strolls down memory lane as Anna McAndrew, Steph Ford, Parker Rhodes , and Ashley Black recalled their early days at Spool. For those who missed it, swipe for a few tips that were shared which can help aspiring interns at Spool or elsewhere. TIP #1: REACH OUT AND SAY HE

We spent much of March, Women’s History Month, asking women who inspire us about the women they’re inspired by and the impact they hope to make on others. As a women-owned and led company, we see and know first-hand how powerful it is when women support women. It shapes careers, builds confidence, and opens doors, ushering in others to lift tides and carry our efforts forward. Thank you to all who shared their stories and help raise the tides at Spool and everywhere. 🙌

I had the honor of being invited as a judge for the 2026 U.S. Effie finalists in NYC last week, and it was an enlightening experience. Being in a room with some of the best and brightest across the industry, spanning disciplines and perspectives, and spending five hours reviewing smart, creative, impactful work is the kind of brain exercise I wish I could do more often. The rule of being a judge is simple: snitches get stitches (okay, maybe my Chicago roots are showing and th

Expo West is pretty much the Coachella of the food industry, at least for the kinds of clients Spool works with. It’s massive. The people watching is excellent. And there is an endless supply of things to eat and drink, though not everything is something you’ll want to eat regularly… or ever again. But as is the case every year, Expo West also feels a little like stepping into the future of food. This year’s version just happened to unfold at the pace of a New York rush-hour

Big news (and big gratitude). For the second year in a row, Spool has been named by PRovoke Media as one of the Best Consumer PR Agencies in the World. Read more here .

Level-up(dates)! Please join us in celebrating Steph Ford, Anna McAndrew, and Parker Rhodes on their well-deserved promotions! Each of them began their journey here as interns and have grown into leaders that continue to raise the bar with passion, grit, and a whole lotta heart. LFG. ✨

Bragg Live Foods Selects Spool as Public Relations Agency of Record Bragg Live Foods, the pioneering wellness brand best known for its legacy in apple cider vinegar and plant-forward nutrition, has named Spool as its public relations agency of record following a competitive review. Under the partnership, Spool will lead Bragg’s earned media strategy, supporting the brand’s efforts to reinforce its positioning and leadership in the modern health and wellness landscape. The wor

Here are just some of the things that caught our team’s attention across culture, business and media. In a noisy world we cut through, connect the dots, and show what matters for brands right now. did anyone ask for this and even if so, why? What’s happening? The seesaw of AI keeps whipping from awe to apathy to… who wants this? In addition to it likely taking all our jobs in a few months (lol, sob), what once felt like the future now feels like filler, and audiences not only

We’re thrilled to share that Spool has been named one of the Best Agencies in the U.S. by Provoke Media! A huge thank you to our incredible clients, partners, and the entire Spool team. Your trust and collaboration make achievements like this possible.