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spool thread

we knoW our
strengths.

Bringing a FRESH approach to how brands show up, show out and impact the world. 

c-suite advisory

Beyond deliverables, building confident communicators. Partnering with clients to strengthen leadership presence, sharpen messaging, and navigate moments that matter.

  • Media and message training

  • Leadership visibility workshops

  • Executive and board communications strategy

  • Top-to-top counsel and partnership alignment

  • Internal communications coaching and leadership development

  • Board placement and executive visibility support

  • Issues and crisis simulation

  • Strategic counsel for CEO and C-suite communications

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integrated campaigns & experiential 

Big ideas brought to life through activations, experiences, and multi-channel campaigns that connect brands to culture and drive measurable engagement.

  • Campaign platforms and brand hooks

  • Creative concepting and content development

  • Experiential and cultural activations

  • Social and digital integration

  • Hybrid IRL and digital campaigns

  • Creative production and execution

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measurement
& reporting

An obsession with impact. Tracking what matters, optimizing in real time, and ensuring every idea earns its keep.

  • KPI development and performance tracking

  • Campaign and channel analytics dashboards

  • Brand health and reputation measurement

  • Impact reporting across earned, social, and business outcomes

  • Continuous optimization and learning

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creative & content development

Work that earns attention, not just buys it. Ideas, stories, and visuals built from cultural insights to move people and brands alike.

  • Visual and written content development

  • Brand identity and design

  • Social storytelling and video production

  • Creative concepting and design systems

  • Campaign and asset production

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influencer & 
creator marketing

Influence built on purpose, not popularity. Connecting brands to audiences through creators who inspire authentic engagement, advocacy, and growth.

  • Influencer and creator strategy, partnerships,
    and optimization

  • Cross-platform content and campaigns

  • Paid integration and amplification

  • Contracting and negotiations for optimal partnerships

  • Leveraging lower-funnel paid tactics to extend reach
    and impact

  • Measurement across awareness, conversion, and loyalty

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corporate communications & purpose strategy

Defining what organizations stand for and ensuring purpose, values, and impact are communicated with clarity and conviction.

  • Purpose and values development

  • ESG, DEI, and social impact communications

  • Internal and stakeholder communications

  • Executive thought leadership and visibility

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brand 
positioning & communications strategy

Connecting insight, clarity, and culture to define how brands show up in the world.

  • Connecting insight, clarity, and culture to define how brands show up in the world.

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pr & reputation managment

The foundation of our work: helping brands earn attention, trust, and authority through strategic communications and media engagement.

  • Media relations

  • Executive positioning

  • Crisis and reputation management

  • Media training

  • Thought leadership

  • Industry and national awards and recognition

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Woman Reading Trade Publications

pr & reputation managment

The foundation of our work: helping brands earn attention, trust, and authority through strategic communications and media engagement.

  • Media relations

  • Executive positioning

  • Crisis and reputation management

  • Media training

  • Thought leadership

  • Industry and national awards and recognition

People crossing a large intersection

brand
positioning & communications strategy

Connecting insight, clarity, and culture to define how brands show up in the world.

  • Connecting insight, clarity, and culture to define how brands show up in the world.

Microphone on orange background

corporate communications & purpose strategy

Defining what organizations stand for and ensuring purpose, values, and impact are communicated with clarity and conviction.

  • Purpose and values development

  • ESG, DEI, and social impact communications

  • Internal and stakeholder communications

  • Executive thought leadership and visibility

Influencer

influencer & creator marketing

Influence built on purpose, not popularity. Connecting brands to audiences through creators who inspire authentic engagement, advocacy, and growth.

  • Influencer and creator strategy, partnerships,
    and optimization

  • Cross-platform content and campaigns

  • Paid integration and amplification

  • Contracting and negotiations for optimal partnerships

  • Leveraging lower-funnel paid tactics to extend reach
    and impact

  • Measurement across awareness, conversion, and loyalty

Abstract production of content

creative & content development

Work that earns attention, not just buys it. Ideas, stories, and visuals built from cultural insights to move people and brands alike.

  • Visual and written content development

  • Brand identity and design

  • Social storytelling and video production

  • Creative concepting and design systems

  • Campaign and asset production

Connecting data points

measurement
& reporting

An obsession with impact. Tracking what matters, optimizing in real time, and ensuring every idea earns its keep.

  • KPI development and performance tracking

  • Campaign and channel analytics dashboards

  • Brand health and reputation measurement

  • Impact reporting across earned, social, and business outcomes

  • Continuous optimization and learning

Ripples in orange water

integrated campaigns & experiential 

Big ideas brought to life through activations, experiences, and multi-channel campaigns that connect brands to culture and drive measurable engagement.

  • Campaign platforms and brand hooks

  • Creative concepting and content development

  • Experiential and cultural activations

  • Social and digital integration

  • Hybrid IRL and digital campaigns

  • Creative production and execution

Business advising

c-suite advisory

Beyond deliverables, building confident communicators. Partnering with clients to strengthen leadership presence, sharpen messaging, and navigate moments that matter.

  • Media and message training

  • Leadership visibility workshops

  • Executive and board communications strategy

  • Top-to-top counsel and partnership alignment

  • Internal communications coaching and leadership development

  • Board placement and executive visibility support

  • Issues and crisis simulation

  • Strategic counsel for CEO and C-suite communications

Collection of branded drinks

food, beverage & cpg

Disrupting the snack aisle and filling online carts. 

Loving a retail experience

retail & consumer experience

Turning storefronts into storylines. 

Yoga Stretching

health, wellness & beauty

We're talking mind, body and shelf space. 

close-up-hand-woman-using-digital-tablet-with-technology-working-online-internet-caucasian

finance, tech & real estate

Zip up that puffer vest, we're making some money. 

industry expeRtise

From household names to hungry challengers, we know how to win in competitive, fast-moving categories. 

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