spool's q1 tapestry: our take on culture
- Jun 11
- 1 min read
If you know us, you know we’re a little obsessed with culture. Like, probably an unhealthy amount.
This quarter alone, our team shared over 50 insights and signals across the agency with things we spotted, saved, and couldn’t stop talking about. Some shaped client campaigns. Some informed pitches. A few we shared with brands we don’t even work with (yet).
In our latest issue of Tapestry, we highlight some of the signals we dug into and why they matter for brands. Has protein jumped the shark? Did IKEA’s subtle response to Punch the Monkey pay off?
We want to hear from you — what are you spotting out there that should make it into our next issue?
